Faiz Al Qurni

Frictionless

Redesigning AI-based recruiting platform

Role:

User Interface. User Experience.

Product:

Mobile App

Year:

2020

PROJECT DETAILS

Hiretual is an online candidate data engine for all of your recruiting efforts. Candidate data engine for all of your recruiting efforts. Integrate with your tech stack to centralize talent management – source across 750M+.

Michael Karnjanaprakorn asked me to team up with him designing their new feature that allows any member to join groups around similar professional interests. Think of it as the “Slack for Professional Interests.”

For six weeks I worked closely with the Mobile Director and Product Manager to define the user flow, strategize the content and design the interface.

GETTING STARTED

Design Process

When starting on a project, I usually stick to a routine / design process that makes my designs be as consistent as possible. No matter what kind of a project it is, I stick to these golden 5 steps:

01

Research

Since I’m the only designer who worked in the team and there’s no ux-researcher who could do full-scale research, so I took the initiative and created a quick sprint in order to learn more about the market, product, target audience and competition.

Audience

Competitors

Moodboard

02

Userflow

When I started the project, I defined a simple user flow to begin the process and asked a lot of questions to Hiretual team. The team asked me to explore those answers and turn it into some possible ideas.

03

Wireframing

Working with data collected during the research phase, I was able to set up user flows which we reviewed with the team. After that, we continued with the first version of wireframes.

04

Design

After finalized the wireframe and created low-fi prototype based on the IA and flow we had via Invision, we play around with some colors and visual elements. We tried a lot, following the guide we had on the first step, gradient color, some 3D pattern, and product visualization with 3D illustration.

05

Testing

I used Figma to handle feedback, communication and make prototypes. Usually, I’d upload the latest version of the wireframes (and later on designs) and record voice-over videos to walk Kemar through all the new changes and updates.

GETTING STARTED

Results

Two weeks toward the end of the project, the Skillshare team finally had some solid decision for the MVP. They wanted to launch the feature as soon as possible, to test the water. So, they decided to withdraw some of the details and put it in an icebox.

Conclusion

I’m grateful for meeting Kemar and working with him together with our team. I personally learned a ton about the process, cooperation and the sneaker market. I also learned quite a bit about myself.

Built to validate a customer idea, the prototype eventually helped the entrepreneur behind this project pitch his idea for a successful seed round.

NEXT PROJECT

Jualo

During the second year of our partnership, Flip was lucky enough to get invited onto Planet of the Apps — a series about apps and their creators produced by Apple.

Interesting in working with me? Let’s chat.

I’m currently available for fulltime and freelance opportunities